When it comes to the world of online marketing, the force to contend with is social media marketing as it is the most popular way of doing marketing nowadays, due to its global reach and it is going to remain so for quite a while.
Social media has been used by many to keep in contact with friends, form new friendships and even develop new business ties not forgetting also as a marketing tool. Businessmen can make use of the online communities to make their businesses known, develop business relationships with other businesses and also to learn and understand consumers’ needs and demands. Social media marketing has helped businesses develop in the following various ways.
Firstly, it has resulted in most businesses getting exposure. This form of marketing has been found to be more effective and less costly than using public relations firms, media and placing advertisements in print media such as newspapers and magazines. The availability and widespread form of social tools, therefore helps businesses to be more exposed. Although, this form of marketing is preferred, to make it more effective one needs to have good content that can be easily shared as sharing is the lifeline of any social media. The content may consist of short recordings, podcasts, articles and photos. It is very important that your content is accompanied by your business logo or name so that it can be easily recognized by clients making it a worthwhile business exposure.
In addition, social media marketing helps in developing well planned business networks with both the online and offline community therefore causing the business to develop tremendously. Strategic business relations can be developed either to increase profits or increase the business’s exposure. If increasing profit is your main focus, it is good to find partners that reach to your targeted clients as this will benefit both you and the partners. Once a business decides their strategic partners, it then uses social media to reach them through LinkedIn, Liking their pages in Facebook or re-twitting their Tweets.
If a business is targeting exposure in a given market, it is good to partner with businesses or people that have a great influence in that market. Lastly, rather than simply looking at social media as marketing medium, a business can look at it as another avenue for research and understanding the market. Most clients tend to discuss their opinions and controversial issues on social media.
Therefore, visiting such forums for example blogs and viewing Facebook and twitter comments can be of great help in informing your business on the problems in the market therefore allowing you to develop solutions for the consumer needs. Another way includes asking your customers for feedback on your products and services.
The above discussed ways are but a few of the methods that social media can influence the development of your business.